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If you want to read the full story of this new Coca-Cola product, you can go to the official site here. From what I read, this product targets young adults males. Advertising in the U.S. always says that this product is "calories-free" rather than "diet" because the word diet is usually associated with females. According to Wikipedia, the product began to launch in Norway on June, 2006. The latest celebrities to have been signed by Coca-Cola to promote their new product is Wayne Rooney and his girlfriend Coleen McLoughlin. I think that you should try it as the taste is really sweet but of course "calories-free", so don't be afraid to lose that six-pack of yours. Like the motto used in Indonesia "Ayo Coba, Pasti Suka!". Try it, you'll like it.
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