For companies which sell products, it is very important to promote new products with trade shows. It will hell to boost the sale of the product by doing displays. But doing a trade show can be really difficult if you want to do it by yourself. That is where Camelback, Inc. comes in handy. Camelback, Inc. helps to provide anything including design and delivery of trade show displays for companies which want to do an exhibition or trade show. These displays can incorporate pop-ups, panel systems, truss, large mural graphics, hanging signs, table top displays, hybrid exhibits, etc. It even includes accessories such as lighting, banner stands, brochure racks and many more.
If you want to have colorful flooring you can also ask for logo floor mats which you can design by yourself or have them designed for you. This logo can be inlaid or printed according to your request. Sometimes you also have to add exhibit boots to effectively used the available space. Camelback, Inc. can also provide you with that. Camelback, Inc. also supplies various types of display and concert truss. These types of truss are usually used for night clubs, concert, retail stores, etc. So if your company is going to held an exhibition or trade shows make sure that you contact Camelback, Inc. to arrange it for you.
Saturday, May 23, 2009
Thursday, May 21, 2009
How To Prosper After A Layoff
by: Clint Williamson
Have you been laid off from your job? Me too. Do you feel like the very ground has been yanked from under you? I did too. But you know what? I don’t feel like that anymore. In fact being laid off was the best thing that happened to me!
Let me explain. Once I got my lay off notice I started looking for something else. I explored a lot of alternatives, but finally found something huge in Internet marketing. I know, I know you’re thinking what if I’m not a sales person or I don’t know anything about selling on the Internet. Well I didn’t either. It was a little scary at first.
It should be a little scary. Many people who try to make money online “leap before they look.” Not a good idea. They are convinced by scam artists that selling online is a piece of cake. Well its not, and its not a get rich quick scheme either. But done properly you can and will make a very good living. And in a relatively short time you will make a lot more money than you did in your old “punch the clock job.”
What you need are two things. Passion and knowledge. Passion is a funny thing, but it just means that you really like something (or someone). When you can find something that you really like and can believe in it isn’t hard to sell it to someone else. We all do this all the time with the movies we see or the restaurants we go to or the books we read. When we really like it, we share that feeling with others. Well, its no different with Internet marketing. You have to first have a passion for something then you need the knowledge ie.WHERE and HOW to sell that thing you have a passion for.
Luckily you don’t have to go through the difficult learning phases. You don’t have to knock yourself out finding things to be passionate about. Nor do you have to worry about learning where and how to sell these things. Its been done. Why re-invent the wheel? The internet can help you target all those who will be as passionate (and maybe more so) as you about the things you are sharing with them. You just need to know how to access the right channels.
If you are even slightly motivated and can develop a passion for certain things (products or information) there is a fairly easy way to work from home in a home based business (your own) where you can earn way more than you used to and have tons more time for your family and friends. Why? Because all the hard work has already been done and the rest (the ongoing sales) is mostly automatic. You do need to regularly monitor your sales and make tweaks and adjustments to where the products or information is being sold. This keeps things in the best placed markets and keeps your sales high. Again, though the hard work has been done, all you have to do is follow the “recipe.” I know. I’m doing it and I’m so glad I was laid off from my old job. You will be too, believe me.
The reality is most people wont or don’t make money online. Why? Because they lack either the passion or the knowledge that is needed. Others, however, make a fortune. They do have the knowledge and the passion. They have done the research and have found what I found. The same thing you can find. The means to make an excellent living from your own home spending a minimal amount of time and not running back and forth to a workplace making money for someone else.
Internet marketing is no different than anything else in life. On your own its easy to slip up. But if you have the right tools and someone to guide you its easy, fun and very rewarding.
When you do your research you should find a company or product that you like and have confidence in. That will allow you to be passionate about the product or service. Again the research has been done and is readily accessible...if you know where to find it.
You can get started immediately and will very soon be making as much or more than you ever did working for someone else. You’ll be amazed! Amazed at how easy it is (armed with the right tools) and amazed at the amount of hard work that’s already been done. The mistakes have all been made and are no longer a threat. All that’s left is to get in and get going!
If you’ve been feeling down about the economy or your situation, remember that with 10% unemployment there is 90% EMPLOYMENT! That means that 90% of the workforce is buying products and services. Take a positive step in what seems to be a negative time. Click on the website below and get started. You too will be thrilled your old job is gone. Your positive future is just a click away!
Have you been laid off from your job? Me too. Do you feel like the very ground has been yanked from under you? I did too. But you know what? I don’t feel like that anymore. In fact being laid off was the best thing that happened to me!
Let me explain. Once I got my lay off notice I started looking for something else. I explored a lot of alternatives, but finally found something huge in Internet marketing. I know, I know you’re thinking what if I’m not a sales person or I don’t know anything about selling on the Internet. Well I didn’t either. It was a little scary at first.
It should be a little scary. Many people who try to make money online “leap before they look.” Not a good idea. They are convinced by scam artists that selling online is a piece of cake. Well its not, and its not a get rich quick scheme either. But done properly you can and will make a very good living. And in a relatively short time you will make a lot more money than you did in your old “punch the clock job.”
What you need are two things. Passion and knowledge. Passion is a funny thing, but it just means that you really like something (or someone). When you can find something that you really like and can believe in it isn’t hard to sell it to someone else. We all do this all the time with the movies we see or the restaurants we go to or the books we read. When we really like it, we share that feeling with others. Well, its no different with Internet marketing. You have to first have a passion for something then you need the knowledge ie.WHERE and HOW to sell that thing you have a passion for.
Luckily you don’t have to go through the difficult learning phases. You don’t have to knock yourself out finding things to be passionate about. Nor do you have to worry about learning where and how to sell these things. Its been done. Why re-invent the wheel? The internet can help you target all those who will be as passionate (and maybe more so) as you about the things you are sharing with them. You just need to know how to access the right channels.
If you are even slightly motivated and can develop a passion for certain things (products or information) there is a fairly easy way to work from home in a home based business (your own) where you can earn way more than you used to and have tons more time for your family and friends. Why? Because all the hard work has already been done and the rest (the ongoing sales) is mostly automatic. You do need to regularly monitor your sales and make tweaks and adjustments to where the products or information is being sold. This keeps things in the best placed markets and keeps your sales high. Again, though the hard work has been done, all you have to do is follow the “recipe.” I know. I’m doing it and I’m so glad I was laid off from my old job. You will be too, believe me.
The reality is most people wont or don’t make money online. Why? Because they lack either the passion or the knowledge that is needed. Others, however, make a fortune. They do have the knowledge and the passion. They have done the research and have found what I found. The same thing you can find. The means to make an excellent living from your own home spending a minimal amount of time and not running back and forth to a workplace making money for someone else.
Internet marketing is no different than anything else in life. On your own its easy to slip up. But if you have the right tools and someone to guide you its easy, fun and very rewarding.
When you do your research you should find a company or product that you like and have confidence in. That will allow you to be passionate about the product or service. Again the research has been done and is readily accessible...if you know where to find it.
You can get started immediately and will very soon be making as much or more than you ever did working for someone else. You’ll be amazed! Amazed at how easy it is (armed with the right tools) and amazed at the amount of hard work that’s already been done. The mistakes have all been made and are no longer a threat. All that’s left is to get in and get going!
If you’ve been feeling down about the economy or your situation, remember that with 10% unemployment there is 90% EMPLOYMENT! That means that 90% of the workforce is buying products and services. Take a positive step in what seems to be a negative time. Click on the website below and get started. You too will be thrilled your old job is gone. Your positive future is just a click away!
Sunday, May 10, 2009
Web Hosting Guide
Each year I have been given the same question over and over again from friends or colleagues. They ask me where should they host their personal or business website. Some of them are new to the internet and want to start an e-commerce site while others want to transfer their account to a new host. I always give them the same answer. I told them to look for the best web hosting company by reading reviews at WebHostingGeeks.com.
You must be wondering why I asked them to read reviews at WebHostingGeeks.com and not on other similar sites. From my experience reviews provided by WebHostingGeeks.com are honest and not a commercial one. Each review is based on people's opinion and experience, thus making it more realistic. The site then compiled those reviews and put a ranking system based on many criteria such as features offered, pricing and etc. If you are not the kind of person who likes to read before you decide then you can go to any categories and just the hosting companies suggested. For example there is a best budget web hosting category, best blog web hosting and many other categories. If you want to know more about web hosting then read some articles provided there to improve your knowledge such as dedicated servers, hosting overseas, how to make money with web hosting, etc. Complete and honest that is why I refer my friends to the site. If you are looking for a web hosting company then I suggest you check the review on WebHostingGeeks.com before you decide.
You must be wondering why I asked them to read reviews at WebHostingGeeks.com and not on other similar sites. From my experience reviews provided by WebHostingGeeks.com are honest and not a commercial one. Each review is based on people's opinion and experience, thus making it more realistic. The site then compiled those reviews and put a ranking system based on many criteria such as features offered, pricing and etc. If you are not the kind of person who likes to read before you decide then you can go to any categories and just the hosting companies suggested. For example there is a best budget web hosting category, best blog web hosting and many other categories. If you want to know more about web hosting then read some articles provided there to improve your knowledge such as dedicated servers, hosting overseas, how to make money with web hosting, etc. Complete and honest that is why I refer my friends to the site. If you are looking for a web hosting company then I suggest you check the review on WebHostingGeeks.com before you decide.
Saturday, May 09, 2009
5 Ways to Make Money on the Internet
by: Barbara Lybrimar
Do you want to know the secret of making money on the internet? If you are interested then please continue to read.
1. Sell your own product.
It has been said that everyone is an expert on something. Think about the things you know well, and ask yourself whether someone would be interested in learning that. Alternatively, if you feel you are not an expert in anything that people would pay to learn about, then spend some time doing research. Once you have the information on hand, put it into an e-book, or better still put it on audio or video files. Create a sales page for it, and a page from which people can download the product, then promote it and wait for the sales.
Pros: You have complete control over everything - product, price, sales pitch, the lot. You also have a unique product that is being sold by you alone (and your affiliates, should you choose to develop an affiliate program.)
Cons: There can be a great deal of work involved, not only creating the product but in testing the sales copy and promoting the site.
Tip: You don't have to do everything yourself. Outsource wherever possible.
2. Sell someone else's product.
For a relatively small amount, you can purchase a product with Resale Rights. This means that you can legally sell the product to other people. You still need to build a sales page and download page, and you still need to promote the site. The only difference from selling your own product is that you have not had to create it.
Pros: You do not have the work of researching and creating the product.
Cons: Potentially thousands of other internet marketers are selling the same product. However, this does not have to be as great a problem as it might seem at first. Think of it this way: if you were selling a physical book, would your bookshop be the only one selling that title? Of course not!
Tip: Often Resale Rights products come with a pre-made web site. Don't use it. It's ok for your product to be available in a zillion places on the web, but your salesletter should be yours and yours alone.
3. Affiliate marketing.
Affiliate marketers drive people to someone else's product for a commission on the sales. There are thousands of affiliate programs available, in every niche from internet marketing to golf and from travel to pet care. One of the best ways to find programs, particularly for beginners, is through Click Bank. Use their search tool to find products that interest you, then create content sites around those products, using links to direct prospects to the product site. You can also promote affiliate products through article marketing, and some will allow you to promote them directly by Pay Per Click (but check their terms first, as some programs reserve certain keywords that you may not use for PPC.)
Pros: You did not have to create either the product or the sales letter. You are not responsible for returns or refunds. All you have to do is send people to the product site.
Cons: You have no control over the product or the price. Also, sometimes affiliate products are withdrawn, so you have to check regularly.
Tip: Don't try to promote a zillion products at once. Pick a few and work systematically to get them as much exposure as possible.
4. Google Adsense.
Adsense in the reverse side of the Adwords PPC program. You build a website with good content, and place a small piece of code from Google on the site. Google then serves up ads that relate to your content (sometimes the relationship is closer than at others). When someone clicks on one of those ads, you are paid a percentage of what Google receives for the click. The trick is to produce really good, relevant content that people want to read - remember, they are not coming to your site just to click on ads!
Pros: You don't have to find products to promote, Google does it automatically.
Cons: If someone abuses the ads on your site by multiple clicks, Google can consider it as spamming and disable your account. However, there is software available that allows you to avoid this problem.
Tip: Sites like Squidoo and HubPages allow you to create mini sites without having to worry about buying a domain name or web hosting, and they share with you the revenue from Adsense on the pages you create.
5. Build a list.
By far the best way to earn money on line, and one that combines some of the others, is to build a mailing list of potential customers. Develop a newsletter that offers regular, helpful and informative content, and make sure that you have a subscription form on every page of your web site. Within that e-zine, you can include links to your own product, a Resale Rights product you are selling, an affiliate product that you are promoting, or even a content site where you have Adsense. People may only visit your web site once, but as long as you provide content they want to read, they will keep receiving your newsletter every week (or however often you publish it.)
Pros: Allows you to promote any offer or site you want. Keeps reaching people.
Cons: You have to come up with content every issue, and you have to keep up the standard so that people will want to read. (However, as in creating your own product, you can outsource.)
Tip: As an added incentive for people to sign up, offer a free e-book or some other product - but make sure they can't get it till they have confirmed their subscription.
Do you want to know the secret of making money on the internet? If you are interested then please continue to read.
1. Sell your own product.
It has been said that everyone is an expert on something. Think about the things you know well, and ask yourself whether someone would be interested in learning that. Alternatively, if you feel you are not an expert in anything that people would pay to learn about, then spend some time doing research. Once you have the information on hand, put it into an e-book, or better still put it on audio or video files. Create a sales page for it, and a page from which people can download the product, then promote it and wait for the sales.
Pros: You have complete control over everything - product, price, sales pitch, the lot. You also have a unique product that is being sold by you alone (and your affiliates, should you choose to develop an affiliate program.)
Cons: There can be a great deal of work involved, not only creating the product but in testing the sales copy and promoting the site.
Tip: You don't have to do everything yourself. Outsource wherever possible.
2. Sell someone else's product.
For a relatively small amount, you can purchase a product with Resale Rights. This means that you can legally sell the product to other people. You still need to build a sales page and download page, and you still need to promote the site. The only difference from selling your own product is that you have not had to create it.
Pros: You do not have the work of researching and creating the product.
Cons: Potentially thousands of other internet marketers are selling the same product. However, this does not have to be as great a problem as it might seem at first. Think of it this way: if you were selling a physical book, would your bookshop be the only one selling that title? Of course not!
Tip: Often Resale Rights products come with a pre-made web site. Don't use it. It's ok for your product to be available in a zillion places on the web, but your salesletter should be yours and yours alone.
3. Affiliate marketing.
Affiliate marketers drive people to someone else's product for a commission on the sales. There are thousands of affiliate programs available, in every niche from internet marketing to golf and from travel to pet care. One of the best ways to find programs, particularly for beginners, is through Click Bank. Use their search tool to find products that interest you, then create content sites around those products, using links to direct prospects to the product site. You can also promote affiliate products through article marketing, and some will allow you to promote them directly by Pay Per Click (but check their terms first, as some programs reserve certain keywords that you may not use for PPC.)
Pros: You did not have to create either the product or the sales letter. You are not responsible for returns or refunds. All you have to do is send people to the product site.
Cons: You have no control over the product or the price. Also, sometimes affiliate products are withdrawn, so you have to check regularly.
Tip: Don't try to promote a zillion products at once. Pick a few and work systematically to get them as much exposure as possible.
4. Google Adsense.
Adsense in the reverse side of the Adwords PPC program. You build a website with good content, and place a small piece of code from Google on the site. Google then serves up ads that relate to your content (sometimes the relationship is closer than at others). When someone clicks on one of those ads, you are paid a percentage of what Google receives for the click. The trick is to produce really good, relevant content that people want to read - remember, they are not coming to your site just to click on ads!
Pros: You don't have to find products to promote, Google does it automatically.
Cons: If someone abuses the ads on your site by multiple clicks, Google can consider it as spamming and disable your account. However, there is software available that allows you to avoid this problem.
Tip: Sites like Squidoo and HubPages allow you to create mini sites without having to worry about buying a domain name or web hosting, and they share with you the revenue from Adsense on the pages you create.
5. Build a list.
By far the best way to earn money on line, and one that combines some of the others, is to build a mailing list of potential customers. Develop a newsletter that offers regular, helpful and informative content, and make sure that you have a subscription form on every page of your web site. Within that e-zine, you can include links to your own product, a Resale Rights product you are selling, an affiliate product that you are promoting, or even a content site where you have Adsense. People may only visit your web site once, but as long as you provide content they want to read, they will keep receiving your newsletter every week (or however often you publish it.)
Pros: Allows you to promote any offer or site you want. Keeps reaching people.
Cons: You have to come up with content every issue, and you have to keep up the standard so that people will want to read. (However, as in creating your own product, you can outsource.)
Tip: As an added incentive for people to sign up, offer a free e-book or some other product - but make sure they can't get it till they have confirmed their subscription.
Thursday, May 07, 2009
Smooth Fitness
Do you want to have a healthy body without doing hard training that could injure your body? Do you envy those who have a six-pack or sexy body? If you are one of those mentioned earlier then you should quickly change your lifestyle and the way you exercise. No more long hours in the gym or paying high salary trainer because there is a simpler way to keep your fitness.
How to do it? Just use any machines from Smooth Fitness. Smooth fitness use high technology machine to ensure that the user gain what they are looking for. Take this Smooth Agile DMT X1 Elliptical for example. It is a revolutionary exercise machine which guarantee to produce dramatic cardiovascular and muscle toning results. If you use this machine you will gain the same toned muscle as if you are exercising in a gym. So you can skip gym training and waste many hours just to have a perfectly fit body. You can train in your office or house as this machine is really compact. The Agile DTM is not the only thing that can help you because there are also other machines such as Smooth 9.35HR Treadmill, RB5 Recumbent Bike and many more. Combining all of these machines will surely keep your health. Just check out the site now and prove it yourself.
How to do it? Just use any machines from Smooth Fitness. Smooth fitness use high technology machine to ensure that the user gain what they are looking for. Take this Smooth Agile DMT X1 Elliptical for example. It is a revolutionary exercise machine which guarantee to produce dramatic cardiovascular and muscle toning results. If you use this machine you will gain the same toned muscle as if you are exercising in a gym. So you can skip gym training and waste many hours just to have a perfectly fit body. You can train in your office or house as this machine is really compact. The Agile DTM is not the only thing that can help you because there are also other machines such as Smooth 9.35HR Treadmill, RB5 Recumbent Bike and many more. Combining all of these machines will surely keep your health. Just check out the site now and prove it yourself.
Tuesday, May 05, 2009
Introduction to Autoresponders
by: Darnell King
If you've reached the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you're ready to learn about autoresponders.
The bad news is that people expect prompt replies to their email inquiries. However, unless you can figure out how to work continual twenty-four hour shifts, or hire enough people to constantly monitor incoming emails (while they're eating up your revenue), you have a problem. The good news is an autoresponder is an inexpensive - or even free - method of quickly responding to emails. What these programs do is automatically respond to incoming emails as soon as they are received.
Emails are essential to your business for many different reasons. Most importantly, these invisible email voices give you their feedback about your website - for free! However, if you spend all your working hours answering these emails, how are you supposed to run your business? The answer is simple: use autoresponders. Autoresponders are programs that automatically respond to your emails without you so much as having to click on your mouse.
There are a number of good reasons why you need an autoresponder besides just answering your email. For example, autoresponders can be used if you need a way to send information about your services or products, price lists, or if there are repeated questions asked across large numbers of emails. Maybe you want to offer your site visitors a special bonus of some kind, such as advice or relevant articles. All of this can be handled by an autoresponder. Additionally, you can advertise your business and then build stable relationships with your customers by using autoresponders.
Autoresponder programs vary from software that runs with your email program to a specialized script that runs on your web hosting company's server. This kind of script may use a web page form or simply operate with your email account. This kind of script is programmed to send out a standardized message whenever an email is received. The message is sent to a particular script or email address.
Some autoresponders can do more than simply send out standardized messages. They can send out an unlimited number of follow-up messages sent at predetermined interval of time. For example, you can set your autoresponder to send out a new message every day for as long a period as you desire.
There are numerous companies who offer autoresponders free of charge. Your website hosting company often provides autoresponders as a free service. If this is not the case with your web hosting company, there are numerous companies who offer this service for a small fee, or free of charge, providing you attach an advertisement for their company to your emails.
To personalize your autoresponder messages, you can attach a signature. Signatures in this case are much like business cards. You can include your name, company, all your contact numbers and addresses, and a brief message.
It's a good idea to attach a signature to every email that is sent out. This works as a repeated reminder of your business identity every time a customer sees it. The more they look at your signature, the more likely your company will spring to mind when your particular service or product is needed.
You can create a standardized signature that every employee in your business uses, or you can go wild, and let every staff member create their own personal signature. Of course, like everything in life, there are some rules and guidelines to creating a personal signature.
Keep the length of your signature between four to six lines of text, with no more than 70 characters in a single line. Make sure that your email program does not cut off your text! The content should include your name, your company name, your email address, fax number, and any other contact details, such as 800 numbers. Lastly, always include a short personal message about your company. It should be a subtle sell of your services or your products, and possibly your company's reliability and longevity.
Another specialized use of autoresponders is to create courses that you can then offer your site visitors for free. You must choose a topic in which you are an expert and that precisely targets your potential customers.
Once you have carefully chosen your subject, divide it into a number of different sub-topics. Then offer your site visitor a free 10 or 15 day course, each day offering a different sub-topic. The first topic should always be a welcome message to your site visitor and an explanation about what is to follow. Your explanation should be enticing, getting the point across that you are offering free, quality information that your target audience will find of great value.
With every lesson, include the number of the lesson, the topic title, information about your company and its services or products. At the end, include a few blurbs about the next lesson to entice the subscriber to continue on.
Make sure each topic is packed with essential and valuable information, and leaves the visitor lusting to know more. Otherwise, you may lose them in the very beginning.
Of course, you have to write up your course before you can offer it. Once you have done this, and gone over the material carefully, employing a professional writer or editor if necessary, you must transfer your text to your autoresponder.
There are a number of free autoresponders you can use. Try http:/www.getresponse.com, or http://www.fastfacts.net. Or go onto Google and you will find a long list of free autoresponder companies. Then sign-up for your chosen autoresponder. Once you do, you will receive instructions as to how to set it up and transfer your text.
Email is an excellent marketing tool; it is inexpensive and it is fast. Use it to advertise your business by choosing your email address carefully. Your website should contain different email addresses for different contact requests. For example, use info@yourdomain.com for information requests, or sales@yourdomain.com for questions about sales. It's a good idea to set up one for the owner, such as president@yourdomain.com. This presents your company in a personal, approachable light and insures that direct contact is provided.
Autoresponders are an effective and powerful marketing tool, allowing you to make contact with thousands of potential customers. This is an invaluable asset considering how many potential customers you usually have contact with before you make an actual sale. Essentially, an autoresponser allows you to automate part of your marketing campaign.
If you've reached the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you're ready to learn about autoresponders.
The bad news is that people expect prompt replies to their email inquiries. However, unless you can figure out how to work continual twenty-four hour shifts, or hire enough people to constantly monitor incoming emails (while they're eating up your revenue), you have a problem. The good news is an autoresponder is an inexpensive - or even free - method of quickly responding to emails. What these programs do is automatically respond to incoming emails as soon as they are received.
Emails are essential to your business for many different reasons. Most importantly, these invisible email voices give you their feedback about your website - for free! However, if you spend all your working hours answering these emails, how are you supposed to run your business? The answer is simple: use autoresponders. Autoresponders are programs that automatically respond to your emails without you so much as having to click on your mouse.
There are a number of good reasons why you need an autoresponder besides just answering your email. For example, autoresponders can be used if you need a way to send information about your services or products, price lists, or if there are repeated questions asked across large numbers of emails. Maybe you want to offer your site visitors a special bonus of some kind, such as advice or relevant articles. All of this can be handled by an autoresponder. Additionally, you can advertise your business and then build stable relationships with your customers by using autoresponders.
Autoresponder programs vary from software that runs with your email program to a specialized script that runs on your web hosting company's server. This kind of script may use a web page form or simply operate with your email account. This kind of script is programmed to send out a standardized message whenever an email is received. The message is sent to a particular script or email address.
Some autoresponders can do more than simply send out standardized messages. They can send out an unlimited number of follow-up messages sent at predetermined interval of time. For example, you can set your autoresponder to send out a new message every day for as long a period as you desire.
There are numerous companies who offer autoresponders free of charge. Your website hosting company often provides autoresponders as a free service. If this is not the case with your web hosting company, there are numerous companies who offer this service for a small fee, or free of charge, providing you attach an advertisement for their company to your emails.
To personalize your autoresponder messages, you can attach a signature. Signatures in this case are much like business cards. You can include your name, company, all your contact numbers and addresses, and a brief message.
It's a good idea to attach a signature to every email that is sent out. This works as a repeated reminder of your business identity every time a customer sees it. The more they look at your signature, the more likely your company will spring to mind when your particular service or product is needed.
You can create a standardized signature that every employee in your business uses, or you can go wild, and let every staff member create their own personal signature. Of course, like everything in life, there are some rules and guidelines to creating a personal signature.
Keep the length of your signature between four to six lines of text, with no more than 70 characters in a single line. Make sure that your email program does not cut off your text! The content should include your name, your company name, your email address, fax number, and any other contact details, such as 800 numbers. Lastly, always include a short personal message about your company. It should be a subtle sell of your services or your products, and possibly your company's reliability and longevity.
Another specialized use of autoresponders is to create courses that you can then offer your site visitors for free. You must choose a topic in which you are an expert and that precisely targets your potential customers.
Once you have carefully chosen your subject, divide it into a number of different sub-topics. Then offer your site visitor a free 10 or 15 day course, each day offering a different sub-topic. The first topic should always be a welcome message to your site visitor and an explanation about what is to follow. Your explanation should be enticing, getting the point across that you are offering free, quality information that your target audience will find of great value.
With every lesson, include the number of the lesson, the topic title, information about your company and its services or products. At the end, include a few blurbs about the next lesson to entice the subscriber to continue on.
Make sure each topic is packed with essential and valuable information, and leaves the visitor lusting to know more. Otherwise, you may lose them in the very beginning.
Of course, you have to write up your course before you can offer it. Once you have done this, and gone over the material carefully, employing a professional writer or editor if necessary, you must transfer your text to your autoresponder.
There are a number of free autoresponders you can use. Try http:/www.getresponse.com, or http://www.fastfacts.net. Or go onto Google and you will find a long list of free autoresponder companies. Then sign-up for your chosen autoresponder. Once you do, you will receive instructions as to how to set it up and transfer your text.
Email is an excellent marketing tool; it is inexpensive and it is fast. Use it to advertise your business by choosing your email address carefully. Your website should contain different email addresses for different contact requests. For example, use info@yourdomain.com for information requests, or sales@yourdomain.com for questions about sales. It's a good idea to set up one for the owner, such as president@yourdomain.com. This presents your company in a personal, approachable light and insures that direct contact is provided.
Autoresponders are an effective and powerful marketing tool, allowing you to make contact with thousands of potential customers. This is an invaluable asset considering how many potential customers you usually have contact with before you make an actual sale. Essentially, an autoresponser allows you to automate part of your marketing campaign.
Subscribe to:
Posts (Atom)